JOB PURPOSE
The Fashion Brand Manager will be responsible for building, managing, and growing KA Clothiers as a recognisable fashion and lifestylebrand. The role will oversee brand strategy, creative direction, marketing campaigns, partnerships, public relations, and customer experience to strengthen brand visibility, drive sales, and build customer loyalty.
The ideal candidate will combine creativity with strong business sense and understand how to connect fashion, culture, marketing, and customer experience to achieve business growth.
JOB SCOPE
The Fashion Brand Manager will oversee the company’s brand positioning and marketing activities across digital and physical channels.The role covers brand consistency, campaign planning, creative approval, influencer partnerships, public relations, market research, events, and collaboration with Operations and external vendors.
The role will also be responsible for setting brand performance targets, monitoring results, managing marketing budgets, and providing regular updates to the MD.
JOB DESCRIPTIONS
Brand Strategy & Positioning
o Develop and implement brand strategies that support KA Clothiers’ business goals and market positioning.
o Build a clear and consistent brand identity across all customer touchpoints.
o Identify opportunities to position KA Clothiers as a recognisable fashion and lifestyle brand.
o Monitor fashion trends, customer preferences, and competitor activities to identify growth opportunities.
o Work with the MD to set brand objectives, priorities, and performance targets.
Creative Direction & Brand Consistency
o Oversee visual consistency across the company’s website, social media platforms, packaging, store interiors,and lookbooks.
o Review and approve creative materials before publication, including photoshoots, advertisements, and campaign visuals.
o Provide creative direction for brand campaigns, product launches, and collection releases.
o Ensure all brand communications reflect the company’s identity, values, and desired market position.
o Work with designers, photographers, content creators, and other creative partners to deliver quality brand materials.
Marketing & campaign Management
o Plan and execute marketing campaigns to improve brand awareness, attract customers, and support sales growth.
o Coordinate campaign activities across digital platforms, retail channels, and other relevant media.
o Monitor campaign performance and recommend improvements based on results.
o Work with relevant teams to align marketing activities with product availability, business priorities, and sales targets.
o Identify new marketing opportunities to increase customer acquisition and retention.
Influencer Partnerships & Brand Collaborations
o Identify and manage relationships with influencers, brand ambassadors, and relevant industry partners.
o Develop partnerships and collaborations that align with the brand’s identity and target audience.
o Negotiate collaboration terms and monitor the value and performance of partnerships.
o Maintain relationships with relevant contacts across fashion, lifestyle, media, and retail.
o Explore opportunities to expand the brand’s visibility through strategic partnerships.
Public Relations, Events & Activations
o Manage public relations activities, including press features, media relationships, and brand reputation.
o Plan and coordinate brand events, pop-ups, product launches, and other activations.
o Ensure events and activations support the brand’s positioning and business objectives.
o Identify opportunities to increase brand visibility through relevant fashion and lifestyle events.
o Monitor the outcomes of events and recommend improvements for future activities.
MARKET RESEARCH & CONSUMER INSIGHTS
o Conduct market and competitor research to understand industry trends, customer preferences, and market opportunities.
o Monitor fashion, lifestyle, and youth culture trends relevant to the Nigerian market.
o Gather and review customer feedback to understand brand perception and customer experience.
o Use market insights to inform brand strategy, campaign planning, and product positioning.
o Identify potential customer segments and new opportunities for business growth.
PRODUCT QUALITY & CUSTOMER EXPERIENCE
o Work with Operations and external vendors to ensure packaging, labels, and product quality reflect the brand promise.
o Support the alignment of product presentation with the company’s brand standards.
o Identify opportunities to improve the customer journey across digital and physical sales channels.
o Work with relevant teams to address brand-related customer feedback and improve the overall customer experience.
o Ensure product launches and collection releases are supported by appropriate brand and marketing activities.
BUDGET MANAGEMENT, REPORTING & PERFORMANCE
o Develop and manage marketing and brand budgets in line with approved business priorities.
o Set brand KPIs and review performance periodically with the CEO.
o Track brand awareness, campaign performance, customer acquisition, sales growth, and other relevant measures.
o Prepare regular reports on marketing activities, partnerships, events, and brand performance.
o Recommend improvements based on performance data, customer feedback, and market trends.
o Identify new opportunities to grow the brand and improve the return on marketing investment.
QUALIFICATIONS/REQUIREMENTS
o Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication, Fashion Marketing,
Communications, Brand Management, or a related discipline
o A professional certification in Marketing, Brand Management, Digital Marketing, or a related field is an added advantage.
o 3–5 years of relevant experience in brand management, marketing, fashion, retail, lifestyle, or consumer goods.
o Previous experience managing or growing a fashion, lifestyle, beauty, retail, or e-commerce brand is highly desirable.
o Demonstrable experience developing and executing successful marketing or brand campaigns.
o Experience managing creative teams, agencies, influencers, and external partners.
o Experience planning events, activations, product launches, or brand collaborations is an advantage.
o Good understanding of the Nigerian consumer market, fashion trends, and youth culture.
o Ability to connect brand strategy with customer engagement and commercial results.
o Strong professional network and established relationships within relevant fashion, lifestyle, media, orcreative communities are desirable.
AGE REQUIREMENT
27-35years