Social Media & Content Manager

About the Company

This gadget store is a technology and gadget procurement company providing quality gadgets, technology products and sourcing solutions to individuals and businesses.

As the company continues to grow its consumer and corporate customer base, we are looking for a creative and commercially minded Social Media & Content Manager to strengthen our digital presence and drive meaningful engagement and B2B growth.

About the Role

We are looking for a Social Media & Content Manager who can combine creativity, content production and social media management with a strong understanding of business growth.

You will be responsible for managing the company's social media presence across Instagram, TikTok, X and LinkedIn, while developing content that positions the company as a trusted partner for corporate gadget procurement and technology sourcing.

A key part of this role will be growing the company's presence on LinkedIn, connecting with relevant decision-makers and supporting B2B lead generation. Social media person is expected to come in once every week

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Responsibilities

Social Media Management

• Manage the company's Instagram, TikTok, X and LinkedIn accounts.
• Develop and maintain a consistent social media content calendar.
• Create, schedule and publish content across all platforms.
• Monitor comments, messages, mentions and general audience engagement.
• Maintain a consistent brand voice and online presence.
• Monitor social media trends and identify opportunities relevant to the brand.
• Track social media performance and use insights to improve content.

Content Creation

• Develop creative concepts for social media content.
• Participate in regular content shoots at the company's Ikeja office.
• Record videos, product demonstrations, behind-the-scenes content, educational content and other relevant social media content.
• Edit short-form video content for different social platforms.
• Work closely with the Graphics Designer to develop visual content.
• Repurpose content appropriately across different platforms.
• Maintain an organised library of videos, images and other digital assets.

LinkedIn & B2B Growth

• Develop content targeted at procurement professionals, business owners, founders, operations teams, IT teams and other relevant decision-makers.
• Position the company as a trusted partner for corporate gadget procurement and technology sourcing.
• Develop content around gadget procurement, corporate technology needs, bulk purchases, sourcing and related business solutions.
• Research and identify relevant organisations, startups, procurement professionals and potential business clients.
• Develop strategies for increasing relevant B2B connections and engagement on LinkedIn.
• Support lead generation through LinkedIn and other relevant digital channels.
• Track and report on LinkedIn growth, engagement, leads and other relevant B2B metrics.

Content Strategy

• Develop monthly content plans aligned with business objectives.
• Identify content themes and campaigns that can increase brand awareness and sales.
• Research competitors, industry trends and relevant conversations.
• Identify opportunities for timely and relevant content.
• Test different content formats and approaches.
• Use performance data and audience insights to improve future content.

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Requirements

• 2 years of experience in social media management, content creation, digital marketing or a similar role.
• Demonstrable experience managing multiple social media platforms.
• Strong short-form video creation and editing skills.
• Ability to independently develop content ideas and execute them.
• Strong understanding of Instagram, TikTok, LinkedIn and X.
• Good understanding of LinkedIn as a B2B networking and lead-generation platform.
• Strong written and verbal communication skills.
• Ability to create content that is both engaging and commercially relevant.
• Strong understanding of social media analytics and performance metrics.
• Ability to work on-site and participate in regular content shoots.
• Strong organisational skills and ability to manage a content calendar.
• Proactive, creative and commercially minded.

Nice to Have

• Experience working with a technology, gadget, electronics or e-commerce company.
• Experience creating B2B or corporate-focused content.
• Experience generating leads through LinkedIn.
• Experience using Canva, CapCut, Adobe tools or similar content creation tools.
• Experience managing paid social media campaigns.
• Existing understanding of corporate procurement or technology sourcing.
• A strong personal understanding of current social media trends and short-form content.

What Success Looks Like

Success in this role will be measured by your ability to:

• Build a consistent and recognisable digital presence.
• Increase relevant engagement across the company's social platforms.
• Produce high-quality, consistent and commercially relevant content.
• Grow the company's LinkedIn presence among relevant B2B audiences.
• Build meaningful connections with potential corporate customers.
• Generate and support qualified B2B leads through digital channels.
• Use performance data to continuously improve the company's content strategy.
• Turn the company's products and expertise into content that drives awareness and business opportunities.