About 247 Labs
247 Labs is a technology company building innovative digital products and experiences. Through BetPikr, our sports betting and gaming brand, we aim to create engaging, relevant, and user-focused experiences for our audience.
About the Role
We are looking for a creative and strategic Copy & Content Writer who can turn ideas into compelling stories and persuasive messaging across digital and offline channels.
The successful candidate will develop clear, engaging, and brand-aligned copy that builds awareness, connects with our target audience, promotes our products, and drives meaningful action. This role requires a strong understanding of brand storytelling, audience psychology, content strategy, and the ability to adapt messaging to different platforms and campaign objectives.
Key Responsibilities
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Develop clear, persuasive, and engaging copy that aligns with brand guidelines, messaging, and audience needs.
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Create content for social media, email campaigns, website landing pages, advertisements, product descriptions, and other marketing channels.
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Develop and maintain BetPikr’s content strategy, including key brand content pillars and monthly content calendars.
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Research target audience demographics, behaviours, preferences, and market trends to inform creative messaging.
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Ensure consistency in brand voice, positioning, and messaging across online and offline channels.
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Collaborate with the Brand & Visual Designer, Product, Marketing, Public Relations, and Web Development teams to deliver integrated campaigns.
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Translate creative briefs into effective copy and present ideas clearly to internal and external stakeholders.
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Identify opportunities for proactive content creation and contribute fresh ideas to strengthen audience engagement.
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Adapt copy for above-the-line (ATL), below-the-line (BTL), digital, and in-app communication channels.
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Develop and maintain BetPikr’s FAQs in collaboration with the Marketing, Product, and CRM teams.
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Apply SEO principles and relevant keywords to improve the organic reach and visibility of web content.
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Review, edit, and proofread content to ensure accuracy, quality, clarity, and grammatical correctness.
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Incorporate feedback, participate in creative reviews, and continuously improve content quality and effectiveness.
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Use appropriate AI tools, research methods, and technology to support creative development and solve marketing communication challenges.
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Ensure that all content complies with applicable advertising regulations, brand standards, and relevant industry requirements.
Requirements and Qualifications
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At least 3 years of experience in copywriting and content writing, developing brand narratives across digital and offline channels.
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A strong portfolio demonstrating creative work across multiple brands, industries, and content formats.
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Excellent command of English grammar, vocabulary, sentence structure, and storytelling.
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Ability to simplify complex information into clear, relatable, and engaging messages.
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Understanding of sales psychology, persuasive messaging, attention-grabbing hooks, and effective calls to action (CTAs).
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Ability to adapt tone, style, and messaging to different audiences, products, and platforms.
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Knowledge of advertising guidelines and the ability to create compliant marketing content.
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Familiarity with content management systems (CMS), digital analytics platforms, AI writing tools, and online research tools.
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Strong research, fact-checking, editing, and proofreading skills.
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Ability to manage multiple assignments, meet deadlines, and incorporate feedback effectively.
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A Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
Preferred Qualifications
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Experience working with consumer-facing digital products or within sports betting, gaming, fintech, or related industries.
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Experience developing SEO-driven content and optimising content for organic reach.
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Published articles, campaigns, or other professional writing samples.
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Copywriting, advertising, or creative industry awards.
What Success Looks Like
Success in this role means consistently producing high-quality, on-brand content that strengthens BetPikr’s identity, engages its target audience, supports marketing campaigns, and contributes to measurable business objectives.
The ideal candidate is creative, detail-oriented, proactive, and commercially minded, with the ability to turn briefs and ideas into compelling copy that delivers results.