Head of Partnerships & Activation

About 247 Labs

247 Labs is a Nigerian technology and gaming company licensed to operate online sports betting and casino products. We are looking for a commercially driven and execution-focused Head of Partnerships & Activation to drive business growth through strategic partnerships, sponsorships, influencer collaborations, and high-impact consumer activations.

Role Overview

The Head of Partnerships & Activation will lead the development and execution of commercial partnerships and brand activation strategies that strengthen brand visibility, expand market reach, and drive measurable customer acquisition and engagement across Nigeria.

The ideal candidate will bring an established network within the Nigerian sports ecosystem, strong negotiation skills, a proven track record in experiential marketing, and the commercial acumen to translate partnerships into measurable business results.

Key Responsibilities

• Strategic Partnerships: Identify, negotiate, and secure high-value partnerships with football clubs, sports leagues, media houses, telecommunications companies, payment providers, retail networks, corporate institutions, and other relevant partners.

• Influencer & Ambassador Management: Source and manage celebrity ambassadors, sports personalities, talent agencies, and micro-influencers, ensuring partnerships deliver measurable returns.

• Brand Activations: Plan and execute physical, experiential, and digital campaigns, including viewing-centre activations, campus campaigns, concerts, and match-day experiences.

• Market Expansion: Develop regional activation strategies tailored to consumer behaviours and market opportunities across the South West, South East, North, and South South regions of Nigeria.

• Budget & Performance Management: Own partnership and activation budgets, forecast commercial returns, and track key metrics such as cost per acquisition (CPA), customer lifetime value (LTV), deposits, and campaign attribution.

• Commercial Negotiation: Build compelling business cases, pitch partnership opportunities, negotiate favourable terms, and establish mutually beneficial relationships.

• Cross-Functional Collaboration: Work with Digital Marketing, Creative Production, Legal, and Compliance teams to deliver integrated campaigns aligned with applicable gaming regulations and advertising requirements.

• Performance Optimisation: Analyse campaign data, evaluate partnership effectiveness, and implement improvements that strengthen acquisition, engagement, and brand equity.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Public Relations, or a related discipline. An MBA is an added advantage.

• Minimum of 6 years’ experience in sponsorship sales, partnership management, experiential marketing, or a related commercial role.

• At least 2–3 years of relevant experience in the Nigerian sports betting/iGaming, fintech, telecommunications, or FMCG sector.

• Established relationships within the Nigerian sports ecosystem, football communities, talent management agencies, and relevant commercial networks.

• Demonstrated success in securing strategic partnerships and executing high-profile field marketing or consumer activation campaigns.

• Strong commercial and analytical skills, with the ability to develop business cases, forecast revenue, manage budgets, and measure campaign ROI.

• Excellent negotiation, presentation, stakeholder management, and communication skills, with the confidence to engage C-suite executives, corporate partners, and grassroots sports stakeholders.

• Strong project management skills and the ability to lead campaigns from concept through execution and performance evaluation.

• A genuine interest in football and sports betting, with a strong understanding of the Nigerian sports and entertainment landscape.

What Success Looks Like

• High-value partnerships that contribute to measurable business growth.

• Successful activations that increase brand awareness, app downloads, registrations, and customer acquisition.

• Strong relationships across the Nigerian sports, entertainment, and commercial ecosystems.

• Effective budget management and demonstrable returns on partnership and activation investments.

• Consistent delivery of compliant, data-informed campaigns across target markets.